Home' Yorke Peninsula Country Times : November 13, 2012 Contents Yorke Peninsula Country Times Tuesday, November 13, 2012 29
Ice-cream Day raises
money for Legacy
Lions governor visits Wallaroo
CREATIVE Aussie started in Perth
in 1987 and is now celebrating 25
years. The business's product, the
Hold-up, started as a simple idea
for Creative Aussie and has now
grown from one product to three.
"Once Hold-ups showed some
real potential, we decided to
extrude it from aluminium,
instead of plastic," explained
Ardrossan's David Lutze, of
"After a short time it was
improved again, adding internal
ridges and proper plastic moulded
end caps --- the new-look Hold-up
was finally ready for marketing."
At the start, David and Kerry
Lutze and David's brother Greg
were involved in the business.
"We started with a registered
design, business name and a
trademark and also applied for a
patent," David said.
"We also applied for patents in
the USA and Canada and the
Canadian patent was granted."
The business moved to
Ardrossan in 1989 so those
involved could be closer to family.
"In 1995, we become involved
with Austrade and began talks in
exporting," David said.
"One afternoon, I received a call
from Austrade who said we had
been selected by a Japanese trade
rep from Osaka, Japan, wanting a
meeting in Melbourne to discuss
the trade show.
"The trade rep selected only 15
products for a trade show, from
all over Australia, and the
Hold-ups were one of them.
"After the Osaka trade show,
we become excited and
developed a new product, called
the Organiza, which uses poly
"Organiza is said to be the best
paper holder in the world by
many customers and was
selected in 1996 for the Tokyo
In 2005, David invented the
Restaurant Rail, a two-part
paperweight which only needs
one hand to place paper into it.
Its clever design allows it to lay
flat on benches and also be
mounted on walls.
"The patent went straight
through and it never had one
issue or objection, which is rare
for any patent," David said.
"The patent was finally granted
in 2011 and the design is a
The Hold-ups story has not
been all smooth sailing.
David and Kerry's daughter
Rachael, now Treloar, was
diagnosed with leukaemia in the
mid-1990s and this
understandably took precedence
over the business.
In the late '90s export costs
became too high for Creative
Aussie and, when Japan went into
recession, a lot of its trade was
From the start there were
hurdles to overcome. The original
Hold-ups used marbles and on
separate occasions Creative
Aussie had to deal with marbles
which were not spherical, too
large or too small.
But persistence has paid off.
Hold-up products can be found
in the Oxford University in
England, Singapore Police
headquarters, Japanese school
classrooms and boardrooms of
some of Australia's biggest
They are also in Charles Darwin
University, Woolworths, the Royal
North Shore Hospital in Sydney
and the Australian Taxation
Creative Aussie and Hold-ups turn 25
Hold-ups pty. ltd. Phone/Fax 8837 3777
www.hold-ups.com Email: email@example.com
1987 - 2012
Made in Ardrossan - Selling Worldwide
Exports to UK, USA, Singapore,
Malaysia, Hong Kong, NZ & Japan
Patents, Designers & Manufacturers of...
• Hold-ups • Organiza
• Restaurant Rail
PAPER HOLDING SYSTEMS
when you spend
$100 or more
EXCURSION... Years 6/7 students from St Mary MacKillop School,
Wallaroo, toured the Bublacowie Military Museum on Thursday,
November 8. To show their appreciation, students presented curator
Chris Soar, a Legatee, with a cheque for $117 which will be forwarded
to Legacy. To raise the money the students organised a whole school
Ice-cream Day as part of their social justice focus. The donation was
presented to Mr Soar by student representatives Oliver Robertson,
Rosie Daly and Cecelia Fort.
LIONS District 201-C1 governor
Don Pritchard attended a
Wallaroo Lions Club dinner meet-
ing in the clubrooms on Monday,
Mr Prichard's partner Gillian
McKenzie accompanied him.
After an excellent two-course
meal prepared by Lions chef
Rodney Plumb, Mr Pritchard
addressed the audience, stressing
the importance of Lions
International's hundreds of proj-
ects all over the world, including
the prevention and cure of blind-
ness and other diseases.
Mr Pritchard and Wallaroo club
president Trevor Bean then
exchanged friendship bannerettes.
During the evening, the club
presented donations to Wallaroo
Cricket Club ($1000) accepted by
Martin Borlace and Bruce Hann;
Women's and Children's Hospital
auxiliary ($500), Rosemary
Costello and Sharon Fry; Kadina
CFS ($500), David Frost and Peter
Miller; and Royal Flying Doctor
Service auxiliary ($500), Pauline
These donations, and many
others, can only be made through
the public support of Lions'
fundraising, for which the club is
WALLAROO LIONS DONATIONS... Martin Borlace and Bruce Hann (Wallaroo Cricket
Club), Trevor Bean (Wallaroo Lions president), Peter Miller (Kadina CFS), Pauline
Tremelling (Royal Flying Doctor Service auxiliary), David Frost (Kadina CFS), Sharon Fry
and Rosemary Costello (Women's and Children's Hospital auxiliary).
HOLD-UP... Dianne Wilks and David Lutze, of Creative Aussie
which, along with the business's product the Hold-up, is cele-
brating 25 years.
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